TOOLS THAT EMPOWER
Product Club is a premium hair color accessories brand whose mission is to continue to focus on what they do best - providing high-quality tools and valuable education to professional colorists to help them elevate their craft and excel in the industry.
I had the pleasure of helping them build their brand and create multiple stunning works. I was involved in the brands photography and video as well as creating packaging, catalogs and their outstanding new website.
I had the pleasure of helping them build their brand and create multiple stunning works. I was involved in the brands photography and video as well as creating packaging, catalogs and their outstanding new website.
Website Design
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Created structure and website functionality mapping, designed user experience, photographed and edited various product images.
Photo, Video, Content Creation & Art Direction
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Directed photoshoots and concept creation, Photographed all imagery, photo retouching (Before AI Tools), created video animations and multi-frame images used for ads and social media.
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Retouching: Before and After
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Photo retouching (Before AI Tools).
Catalog Design
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Created brush photoshoot concept, painted by hand each brush stroke for the imagery, photographed each brush, photographed multiple product shots, used photography for magazine and catalog design.
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